Marketing & Communication
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Savannah College of Art and Design
Educators, from boarding schools to universities, are suddenly catapulted into developing creative and innovative solutions to everyday activities—in real time and under enormous pressure. In this interactive spotlight session, Professor Greenhill, advertising strategist, writer, and filmmaker, will unpack the science of creativity, guiding you toward setting the conditions for innovative problem-solving in your community and with your leadership teams. With moving examples from his industry and classroom experience, you’ll gain inspiration for stoking outside-the-box thinking during the most unprecedented—and precedented—conditions.
Woodberry Forest School maintains a robust YouTube channel: WoodberryTV. Video helps our students show the world what life at school is really like. It gives students a venue to tell their stories and the school’s story. In this session, we’ll look at how the medium offer students a way to reflect and react to their school experience, strengthen their understanding of self, and build their storytelling skills.
Jacob Geiger
Director of Strategic Communications, Woodberry Forest School, VA
Tyler Campbell
Assistant Director of Communications, Woodberry Forest School, VA
Do you deliver a cookie-cutter education? NO, you don't! Explore how to craft an immersive, personalized, end-to-end experience — from the moment a family first discovers your school, throughout their academic years on campus, to their lifelong journey as Alumni. Prepare to be WOWed.
Simon Noakes
Founder & CEO, Interactive Schools, Bucks
Lauren Castagnola
Director of Communications & Community Relations, Westover School, CT
This session will begin with sharing the core elements that are the foundation to your crisis communications plan. Facilitators will walk through a crisis case identifying what worked, what didn’t and why. The room will then be divided into groups and work on a case study that will be based on a current trending issue. If your school doesn’t have a crisis communications plan, this session will provide guidelines for the development of one.
Jim Hulbert, Esq.
Partner, The Jane Group, IL
Karen Joostema
Director of Communications, The Madeira School, VA
Data visualization is a powerful tool that helps an audience digest and process patterns and trends from a complex data set. Does your data tell a compelling and persuasive story?
Tanner Baker
Research & Analytics, Rational Partners, NY
This session will begin with sharing the core elements that are the foundation to your crisis communications plan. Facilitators will walk through a crisis case identifying what worked, what didn’t and why. The room will then be divided into groups and work on a case study that will be based on a current trending issue. If your school doesn’t have a crisis communications plan, this session will provide guidelines for the development of one.
Jim Hulbert, Esq.
Partner, The Jane Group, IL
Karen Joostema
Director of Communications, The Madeira School, VA
Join Dan Thompson, Director of Strategic Communications and Marketing at Fork Union Military Academy, and colleagues to hear and share the best lessons and practices to come out of the last nine months of forced disruption and innovation in the realm of admissions, marketing and communications. We’ll discuss the developments of 2020 that are worth sustaining into the future.
Dan Thompson
Director of Strategic Communications and Marketing, Fork Union Military Academy
