Admission, Financial Aid, and Enrollment

Admission,
Financial Aid
& Enrollment

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

DATA — FRIEND OR FOE? CREATING ANALYTICAL, PREDICTABLE, AND MEANINGFUL PIPELINES

With boards and school leadership monitoring enrollment, it's imperative that admissions and enrollment teams develop pipelines that support capacity-planning and budget-forecasting for 2021 and beyond. In this session, Kelly Gereski (Taft) and Keith Krass (Veracross) will lead a discussion around five questions every school should be able to answer with data.

Kelly Gereski

Admissions Database Manager, Taft School, CT

Keith Krass
Director of Marketing, Veracross, MA

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

A Student in the Hand is Worth Two in the Bush: Retention Initiatives that Deliver

It’s 10x more expensive and time-consuming to recruit a new student than keep a current one, yet retention can sometimes get lost in the admission world. In this session, we’ll present ways to bring retention to the forefront and share how you can use surveys, metrics, and marketing, to ensure you stop filling a leaky funnel - and keep your best students (and their parents) happy and enrolled.

Elyn Roberts

Vice President of Strategy and Innovation, SchoolAdmin, TX

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

Is it Time to Rethink the Independent School “Business” Model?

Let’s face it: fewer families can afford boarding school and parents are asking tough questions about value and outcomes. Pressures from inside and outside can create opportunities… for schools that are willing to innovate. In this workshop, we'll shares the latest trends and data from independent schools and higher ed, and outline specific strategies schools can use to redefine the independent school business model.

Peter Baron
Chief Member Relations Officer, The Enrollment Management Association, NJ

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

Pay No Attention to the Man Behind the Curtain!

Remember the letdown when Toto pulled the curtain back to reveal the meek, less the impressive man behind the curtain? We've all had that "someone else" show up on campus! As enrolment professionals, it is our job to move through the glitz of the file and understand the real essence of the student applying.This discussion group will share tools being used in understanding the young person who will show up on our doorsteps in the fall.

Kathy LaBranche

Director of Admissions, Trinity College School, Ontario

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

Create a Podcasting Toolkit to Help Build Your Brand & Engage Your Community

How might you engage your school community in a podcasting strategy? This communication form is booming among highly educated and affluent families. Learn more about how to effectively create a professional toolkit for your school's first podcast. This strategy can build out a community of admissions and brand ambassadors for your school while honoring the great work that happens on your campus everyday!

Katherine Saunders

Assistant Head of School For Enrollment Management, Tilton School, NH

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

How to get the most out of your interviews–learning and best practices

Interviews have a use in almost every step of the application process– to not only judge school fit, but also assess language abilities and improve yield. We will share a variety of strategies and best practices employed by our partner schools for scheduling, conducting and reviewing video interviews from Vericant as well as on-campus interviews. Participants will feel better equipped to update and get the most out of their interview process.

Cerise Santoro

VP of US & Global Partnerships, Vericant, CA

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