Admission, Financial Aid, and Enrollment

Admission,
Financial Aid
& Enrollment

PROUDLY SPONSORED BY

Most sessions will include a recorded presentation available to all Conference attendees throughout the Conference until the end of December 2020

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

A Student in the Hand is Worth Two in the Bush: Retention Initiatives that Deliver

It’s 10x more expensive and time-consuming to recruit a new student than to keep a current one, yet retention can sometimes get lost in the admission world. In this session, we’ll present ways to bring retention to the forefront and share how you can use surveys, metrics, and marketing, to ensure you stop filling a leaky funnel — and keep your best students (and their parents) happy and enrolled.

Elyn Roberts

Vice President of Strategy and Innovation, SchoolAdmin, TX

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

Is it Time to Rethink the Independent School “Business” Model?

Let’s face it: fewer families can afford boarding school and parents are asking tough questions about value and outcomes. Pressures from inside and outside can create opportunities… for schools that are willing to innovate. In this workshop, we'll share the latest trends and data from independent schools and higher ed, and outline specific strategies schools can use to redefine the independent school business model.

Peter Baron
Chief Member Relations Officer, The Enrollment Management Association, NJ

Derek Krein
Dean of Professional and Programmatic Growth, Tabor Academy

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

Pay No Attention to the Man Behind the Curtain!

Remember the letdown when Toto pulled the curtain back to reveal the meek, less-than-impressive man behind the curtain? We've all had that "someone else" show up on campus! As enrolment professionals, it is our job to move through the glitz of the file and understand the real essence of the student applying.This discussion group will share tools being used in understanding the young person who will show up on our doorsteps in the fall.

Kathy LaBranche

Director of Admissions, Trinity College School, Ontario

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

When Virtual is the Norm: Five Ways to Humanize Relationships with Prospective Families

In 2020, seemingly overnight, all the rules changed around boarding school admission and enrollment. Campus visits, travel to meet families in person and events that were central pieces to your formula are now… complicated. But the new virtual norm doesn’t mean you have to sacrifice the human touch. In this session, we’ll discuss five ways you can lean into technology to build meaningful, personal relationships with prospective families.

Ryan Bowse

Executive Vice President, Major & Independent School Markets

Jess Creach
Customer Success Manager, Ravenna Solutions

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

How to get the most out of your interviews–learning and best practices

Interviews have a use in almost every step of the application process — to not only judge school fit, but also assess language abilities and improve yield. We will share a variety of strategies and best practices employed by our partner schools for scheduling, conducting and reviewing video interviews from Vericant as well as on-campus interviews. Participants will feel better equipped to update and get the most out of their interview process.

Cerise Santoro

VP of US & Global Partnerships, Vericant, CA

ADMISSION, FINANCIAL AID & ENROLLMENT MANAGEMENT

roundtable discussion:

Lessons Learned and Innovations that Will Endure Beyond 2020

Join Dan Thompson, Director of Strategic Communications and Marketing at Fork Union Military Academy, and colleagues to hear and share the best lessons and practices to come out of the last nine months of forced disruption and innovation in the realm of admissions, marketing and communications. We’ll discuss the developments of 2020 that are worth sustaining into the future.

Dan Thompson

Director of Strategic Communications and Marketing, Fork Union Military Academy