Admission, Financial Aid, and Enrollment

Admission, Financial Aid, and Enrollment

A-6 Strategies for Recruiting Applicants at Creative Entry Points
December 6 • 10:30am – 11:30am
Admission, Financial Aid, & Enrollment Management
As high-pay applicants diminish, recruitment extends beyond traditional entry points, including candidates who enroll midyear; enter as 11,11R, 12 or PG; transition from therapeutic programs; wash out of IB programs abroad; grow disillusioned with suburban middle and high schools; want boarding as early as 5th; stay in the boarding pipeline via junior boarding schools; turn to educational consultants through the spring and summer. Come share ideas and take away strategies from seasoned enrollment managers.
Don McMillan, President, McMillan Education, MA
Amy Graham, Director of Enrollment Management, Pomfret School, CT
Alexandra Ince, Director of Enrollment , The Gunnery, CT
Will McCulloch, Director of Enrollment Management, New Hampton School , NH

Lesley Gibbs, Director of Enrollment, Rectory School, CT

B-6 How Wilderness Therapy Could Be Your Best Kept Enrollment and Retention Secret
December 6 • 1:15pm – 2:15pm
Admission, Financial Aid, & Enrollment Management
In an era of a sinking high-pay domestic demographic and an epidemic of troubled adolescents, schools must reframe boarding’s greatest existential threats into opportunities for recruitment, retention, and student success. A diverse panel of experts exposes the misunderstandings about wilderness therapy and shares the data underscoring why this unique treatment modality contributes to developing some of boarding’s most mission-appropriate students. This interactive session is designed for admission professionals, deans of student life, and school counselors.
Dr. Sarah McMillan, CEO/Psychologist, McMillan Education, MA
Jill Hutchins, Dean of Enrollment Management, Dublin School, NH
Dr. Steven DeMille, Executive Director/Psychologist, RedCliff Ascent, UT
Robb Genetelli, Dean of Students, Landmark School, MA

C-3 Utilizing Data to Enhance Enrollment
December 6 • 3:15pm – 4:30pm
Admission, Financial Aid, & Enrollment Management
Collecting actionable data is the single most important element in connecting with prospective families. Based on the demographic information that your school possesses, you can stay ahead of your competition, make accurately informed decisions, and design a strong engagement plan to move families forward. Attend this session as we share a simple process to successfully gather actionable data, analyze who your qualified families are, and utilize that data to improve engagement efforts and enhance enrollment.
James Collins, Regional Director, SchoolAdmin, TX

D-5 Reaching & Retaining Students in a Data-Driven & Digital Era
December 7 • 8:30am – 9:30am
Admission, Financial Aid, & Enrollment Management
This session will review how Millbrook uses technology to improve the lifecycle of the student experience: acquisition, entrance, and exit. We will share how creative use of video and thoughtful data collection and application are improving our enrollment management program.
Patricia Rexhouse, Assistant Director of Communications, Millbrook School, NY
Jon Downs, Acting Headmaster, Millbrook School, NY
Meg Grover, Director of Admission, Millbrook School, NY

D-15 What the College Admissions Scandal Means for Boarding Schools
December 7 • 8:30am – 9:30am
Admission, Financial Aid, & Enrollment Management
The March 2019 indictment of college admissions counselors, coaches, and parents will have repercussions on boarding schools. This presentation will discuss the latest developments and how schools can review their policies and procedures, including an audit of a school’s own admissions practices, athletics recruiting, personnel policies, the college counseling process and parent communications. Admissions is at the heart of a boarding school community, and the college counseling process can be an essential part of the board school experience: a refocus on ethics and priorities will ensure that staff, students and parents feel informed and confident in both processes.
Kathryn Beaumont Murphy, Counsel, Saul Ewing Arnstein & Lehr LLP, PA

E-10 Engaging Parents and Families for Student and Graduate Success
December 7 • 9:45am – 10:45am
Admission, Financial Aid, & Enrollment Management
This session will outline the framework that we use to increase parent/family engagement to foster both student and graduate success. We will share our curriculum map and evaluation model as well as give special attention to the metrics and indicators that we use to measure overall impact on short-term and long-term outcomes for students and graduates.
Jay Garvey, Manager of Family Relations and New Student Transitions, Milton Hershey School, PA
Gary Perlakowski, Director of Applied Research, Milton Hershey School, PA

F-5 Beyond the College List: Effective and Ethical Marketing of Outcomes
December 7 • 11:00am – 12:00pm
Admission, Financial Aid, & Enrollment Management
Marketing college admissions as a benefit of boarding school is a flawed and false promise. If we sell our product based on college admissions, we will be held to that standard across our schools, serving neither our missions nor our students. Hear from Chief Enrollment Officer and Dean of College Counseling about how they redefine outcomes in marketing efforts. They will share vision, strategy, and real-life examples of “selling” outcomes that is ethical, evidence-based, meaningful.
Amy Rogers, Dean of College Counseling, Miss Porter’s School, CT
Liz Schmitt, Chief of Enrollment and Student Affairs Officer, Miss Porter’s School, CT

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